You don't need to be a coder
Most of what AI is good at right now isn't writing code — it's writing copy, summarizing inboxes, building budgets, drafting RFPs, watching shelves, generating ad creative. We teach the work you already do, faster.
AI for the business
you already run.
You don't need to be a coder. We teach practical AI for the departments that actually move your P&L — marketing, finance, operations, ads, procurement. Anthropic-first by conviction. Tool-flexible by necessity. Tailored to your company, every time.
No coding requiredFree 5-Day BootcampFoundations Workshop · $2KExecutive Briefing · $5KAI Champion Cohort · $10K / championCustom Programs · $5K–$25K
02 / Why us
Built for operators.
Not for engineers.
Most AI training was built for technical teams. This isn't. We teach the people who run the business — the owner, the head of marketing, the controller, the ops lead. The ones who decide whether AI is worth their team's time.
Tailored to your company
Generic 'AI for business' courses are slide decks. We come in cold, learn your operation, and build the program around your departments — marketing, finance, operations, procurement, whatever moves your number.
Right tool for the job
Anthropic-first because we ship in Claude every day. But the toolbox is bigger than one model: vision when the work is visual, image generation when marketing needs assets, code tools when it gets technical. We pick what works.
03 / Practical applications
Where AI earns
its keep right now.
We organize every program around the departments that decide whether AI was worth your time. Pick the ones that matter to your business — we'll customize the curriculum to fit. No theoretical applications. No "imagine if…" examples. Real work, from your real operation.
Marketing
- Campaign briefs from one paragraph of context
- Ad copy at five lengths, three angles, in your voice
- Landing page drafts you can ship Monday
- Image generation for hero shots, social, lifestyle (Nano Banana, Imagen, Midjourney)
- Competitive scans — what's the rest of your market saying?
Finance
- Budget variance summaries in plain English
- Invoice + receipt extraction at scale (vision models)
- Forecast scenarios from your existing spreadsheets
- Month-end close narrative drafted, not typed
- Board memos in your CFO's voice, not a template
Operations
- SOPs turned into checklists turned into workflows
- Vendor email triage, summarization, replies
- Shop-floor / shelf photos analyzed (vision) — anomaly flags
- Daily standup auto-summary from a Slack channel
- Incident post-mortems drafted in 5 minutes
Ads
- Performance reports translated for non-marketers
- Creative variants for A/B tests — copy + image
- Audience descriptions in plain language
- Campaign post-mortems with honest 'kill this one' calls
- Account audits — what's wasting budget right now
Procurement
- RFP responses drafted from a spec sheet
- Vendor comparison matrices from a folder of PDFs
- Contract redlines, plain-language summary of every change
- PO + invoice reconciliation drafts
- Negotiation prep — 'what would they push back on?'
Sales
- Discovery-call notes → CRM updates, in seconds
- Personalized outreach at volume, sounding human
- Proposal first drafts from a transcript
- Account research synthesized from public sources
- Win/loss interviews summarized into themes
/// We'll teach what your team will actually use. Tell us where the friction is on the Discovery Call.
04 / The toolbox
One conviction.
Many tools.
We pick Claude on purpose — and we ship with it every day. But the real world has more than one model and more than one job to do. Here's the toolbox we teach from, and when each tool earns a place in your workflow.
Primary
Claude (Anthropic)
The model we use most days. Cleaner refusals, honest tool use, best long-context behavior we've measured.
When we teach it
Default for writing, analysis, planning, conversation. Where most engagements start.
Primary
Claude Code
Claude in your terminal and codebase. When the work is technical.
When we teach it
For the Champion who's tackling a technical project. Optional for non-technical teams.
Vision
Claude Vision · Gemini Vision
Multimodal — read documents, screenshots, shop floor photos, shelf images.
When we teach it
Invoice extraction, anomaly detection, document understanding, accessibility audits.
Image gen
Nano Banana · Imagen · Midjourney
Image generation tools, each with different strengths. We help you pick the right one per use case.
When we teach it
Marketing assets, product mockups, presentation visuals, social creative.
Coding
Codex · Cursor · Copilot
Code-specific agents and IDE integrations. Different tradeoffs than Claude Code.
When we teach it
When you have an engineering team that wants options — or specific framework affinity.
Routing
OpenRouter · LiteLLM
Multi-model routers. Useful when you need to compare answers or fall back.
When we teach it
Cost optimization, A/B testing models on the same prompt, redundancy planning.
/// Plus ~15 others. Every program is customized — we won't teach a tool you'll never touch.
05 / The programs
Five programs.
One stack.
Start with the free bootcamp. Graduate to a workshop, a briefing, or — for the teams who want to go all-in — the AI Champion Cohort. Every program ladders into the next. Every program is built around Claude Code, the tool we ship with daily.
FREE
5-Day Claude Bootcamp
One email a day. Five days. One real Claude application per day, one prompt template, one homework task. Built for owner-operators who want to stop reading about AI and start using it before next Friday.
Curriculum
- Day 1
Get Claude useful in 20 minutes
Install. First message. The three prompt shapes that work for SMBs.
- Day 2
Documents, contracts, and the inbox
Summarize. Draft. Triage. Where Claude saves you 30 minutes a day starting today.
- Day 3
Your operations on paper
Turn an SOP into a checklist, a checklist into a Claude prompt, a prompt into something repeatable.
- Day 4
Pick your domain
Marketing, finance, ops, ads, procurement — pick one. We give you a Claude workflow tuned for that department's reality.
- Day 5
What to build next
A 30-minute self-audit: where AI fits in your operation, where it doesn't, what to ship first.
WORKSHOP
AI Foundations Workshop
A focused half-day for a team that's ready to use AI on real work. No coding required. We pick two of your departments — marketing, finance, ops, ads, procurement — and by 5pm everyone has shipped at least one real artifact with Claude that they can use Monday morning.
$2,000
Schedule a workshop Curriculum
- Block 1
Anatomy of a working AI prompt
Plan-then-execute. Constraints. Verification. The three prompt shapes that work for SMB workflows.
- Block 2
Department deep-dive · round 1
Pick a department. Bring a real artifact — a draft, a spreadsheet, a brief. Walk out with the version Claude helped you build.
- Block 3
Department deep-dive · round 2
Second department, second artifact. By now everyone has the loop. We pair, we critique, we improve.
- Block 4
Make it stick
Build your team's prompt library. Decide what to use Monday. Document the patterns. Leave with a one-page playbook.
BRIEFING
Executive Claude Briefing
A direct, no-deck conversation with your leadership team about what Claude can and cannot do for your specific business. We come in cold, walk out with a one-page memo your CEO can act on Monday.
$5,000
Book a briefing Curriculum
- Pre-read
30-min intake call
We learn the business. Strategy, constraints, current AI exposure, what you've already tried.
- Hour 1
What Claude actually does — for you
Demoed against three real artifacts from your business. No slides. No "imagine if…".
- Hour 2
The roadmap conversation
Where it fits in the next 6 months. Where it shouldn't. What to pilot first, who runs the pilot, what 'good' looks like.
- Post
One-page memo · 48-hour turnaround
Sent to the room within 48 hours. Specific. Honest. Includes the things AI won't fix.
FLAGSHIP
AI Champion Cohort
Pick one person on your team. We turn them into your in-house AI lead. Four weeks of intensive training, taught against real problems from your business, with a graduation project that ships to production. By the end, you have an internal Champion who can teach the rest of the team — not a dependency on us.
$10,000
Apply for the next cohort Curriculum
- Week 1
Foundation · across the business
Installation. The three prompt shapes that work. Plan-then-execute. We tour every department — marketing, finance, ops, ads, procurement — and tag the workflows worth automating first.
- Week 2
Your domain · deep-dive
Pick the department where AI will earn its keep fastest. We go deep there — prompt patterns, tool choices, vision models if needed, image gen if marketing. By end of week, your Champion has shipped a real artifact for that team.
- Week 3
Build what fits you
Beyond chat: build a tool that lives inside your workflow. Could be a Claude-powered spreadsheet. Could be an image-gen pipeline for marketing. Could be a Claude Code script for ops. We architect together, your Champion builds.
- Week 4
Lead the change
Team norms. Measuring ROI honestly. Documenting prompts. Running internal office hours. Graduation project ships and gets used by real coworkers — not just demoed.
CUSTOM
Custom Programs
For when none of the above quite fits. A 3-day deep-dive for a specific team. A multi-week cohort for a larger organization. Industry-specific Claude training for legal, accounting, or property management firms. We scope it on the Discovery Call, quote within 48 hours.
$5K – $25K
Scope a custom program Curriculum
- Examples
What we've been asked to build
- —
8-week department-by-department rollout for a 40-person property mgmt firm
Front office (tenant comms), back office (accounting and billing), and ops over eight weeks. Three cohorts, one playbook. Every department had something shipped before we left.
- —
Compliance-aware Claude training for a CPA firm
Two half-days. Tax season prep. Specific guardrails around client data and confidentiality.
- —
Quarterly AI office hours for an owner-operator + 3 department leads
Recurring rhythm for a 22-person services business. One Friday per quarter, on-site in Highlands Ranch. The owner and her ops/marketing/finance leads bring real questions — we work through them together.
06 / Flagship
The AI Champion Cohort.
Four weeks. One Champion.
Ships a real project.
The premium program. We don't certify people — we build them an operating loop. The graduation project ships to production. The Champion becomes the internal AI lead. You stop needing us for the daily questions. That's the whole point.
Week 1 · Foundation
Foundation · across the business
Installation. The three prompt shapes that work. Plan-then-execute. We tour every department — marketing, finance, ops, ads, procurement — and tag the workflows worth automating first.
Week 2 · Your domain
Your domain · deep-dive
Pick the department where AI will earn its keep fastest. We go deep there — prompt patterns, tool choices, vision models if needed, image gen if marketing. By end of week, your Champion has shipped a real artifact for that team.
Week 3 · Build what fits
Build what fits you
Beyond chat: build a tool that lives inside your workflow. Could be a Claude-powered spreadsheet. Could be an image-gen pipeline for marketing. Could be a Claude Code script for ops. We architect together, your Champion builds.
Week 4 · Lead the change
Lead the change
Team norms. Measuring ROI honestly. Documenting prompts. Running internal office hours. Graduation project ships and gets used by real coworkers — not just demoed.
$10K
Per Champion · ROI memo at graduation
8
Max Champions per cohort
4×/yr
Cohorts · Q1, Q2, Q3, Q4
60d
Slack access post-graduation
07 / Outcomes
What you walk out with.
Education without outcomes is theater. Here's what every Champion cohort produces, and our skin in the game if it doesn't.
By end of Week 2
Champion ships a real PR
Not a tutorial repo. Yours.
By end of Week 4
Graduation project to prod
Reviewed live by the cohort. Documented for your team.
Handed to your Champion
Team rollout playbook
Norms, prompt library, internal office-hours cadence.
100% on graduation outcome
Refund if you don't ship
If the project doesn't ship, we refund the cohort fee. Our risk to manage.
08 / Start somewhereFive days from now,
Five days from now,
you'll be using Claude
on real work.
The bootcamp is free. Five emails. Day 1 starts the moment you sign up. If you're not shipping something useful with Claude by Day 5, we'll refund the zero dollars you paid us.
Already past the bootcamp?
Book a Discovery Call. We'll figure out whether a workshop, a briefing, or the cohort is the right next step — or if you're ready to skip ahead.
Bringing your whole team?
The Custom Programs path is for that. We've run cohorts of 20+ engineers. Tell us about your team.
Next Champion cohort
Applications open through July 18. Cohort starts August 4. 5 of 8 seats already committed.